Franco started working in film at a young age, right out of high school in Buenos Aires, and fell in love with film sets immediately.
He has shot in several countries and he understands well the idiosyncrasies, challenges and rewards of working within different cultures. He has developed a particular visual style in which he mixes believability and naturalism with a clean, modern look.
One of his biggest assets is the way in which he can start with simple ideas and develop them into longer visual stories, creating the best possible films for the particular market they are aimed at. He never shies away from challenges and loves getting involved in finding the best emotional returns for any given story.
In today’s digital storytelling, he excels at delivering believable, warm human emotions for brands.
Franco is a priority director with Big Kahuna Films in the Middle East.