Back to News

BKF signs award-winning director Reynald Gresset for Middle East representation

June 6, 2022

Reynald Gresset’s approach to filmmaking is defined by his desire to develop and create complex characters and narratives; utilising the cinematic arsenal to delicately execute brilliant stories, with human experience at their core. His naturalistic approach and well-trained eye for aesthetic, leads him to create lucid, yet poetic images that translate on-screen into visually sophisticated, cinematic, and truly vibrant imagery. He has directed many successful commercial campaigns for brands such as Google, Honda, Lexus, Fiat, Heineken, Nissan, Facebook, Toyota, Ikea, Total, MM’S, Hyundai, Volkswagen, DS, Universal, Walt Disney, Xiaomi, Orange, T-mobile, Mass Effect, McDonald’s. Each of these projects showcases his talent in moving fluidly between brands, genres and narrative styles. His work was awarded numerous times over the years, e.g. at the Clios, Epica Awards, Kinsale Shark Awards, Eurobest and Lions in Cannes, to name a few.


Joudy Fawaz, Head of Research at BKF, quotes: “Reynald’s films never fail to amaze me, he is a true master of storytelling. We are thrilled to welcome him to the BKF team and look forward to crafting beautiful films together”