At the start of March, BIG KAHUNA FILMS serviced a shoot in Dubai for Movie Magic International, based in Milan. Their client, Ferrero, created a campaign for the launch of their new product line, ice-cream, across Europe. For Ferrero, adding ice-cream to their brand was a big moment for them, they wanted the campaign to demonstrate energy and commemorate this occasion. The shoot had to reflect Ferrero’s premium, yet elegant style.
Pre-production took 3 weeks, and the shoot was done over a 5-day period, taking place in many different locations across Dubai, such as DIFC, Bluewaters, Nikki Beach Resort, Amazonico. A lot of thought was given to the locations used, and the team thoroughly enjoyed working with the foreign crew.
The campaign was directed by the award-winning Reynald Gresset, originally from France and currently based in New York. He is known to create poetic images that translate on-screen into visually sophisticated, cinematic, and truly vibrant imagery. This creative expression of his allows him to execute brilliant and unique stories. Matias Penachino was the Director of Photography.