BIG KAHUNA FILMS worked together with creative director, Fabian Ruether at Face to Face, to create a campaign for Pepsi. The shoot took place in Dubai and Riyadh over 2 days, with a captivating film that follows football through the ages of time. It showcases how Pepsi has been part of the journey from 1984 until the present day, focusing on Saudi Football. The ball itself takes us through a series of scenes, revealing various situations that have played an integral part in shaping the history of Saudi Football, leading to a glimpse into what the future of football might look like. The campaign flows seamlessly between old match footage, to present youthful vignettes, to the future and tech-inspired graphic and holograms.
UK based, Craig Moore directed the piece, who is known for slick imagery and stylish visuals, bringing energetic films and a pop of color to his campaigns. There’s an unmistakable freshness to his work, that makes them feel alive.
Take a look at the campaign below: